Sally McKenzie is founder and CEO of McKenzie Management. For over thirty years, Sally has immersed herself in techniques, systems and methods to improve the performance of dental practices. Learn more.

Job Descriptions Help Production Numbers no Comments

Most dentists I work with don’t want to bother with creating detailed job descriptions. They think they’re a waste of time and that their employees will be able to learn their jobs as they go, especially if they come to the practice with experience. The problem? If you don’t develop job descriptions, your team members …[Read More…]


Improve Production by Hiring a Treatment Coordinator no Comments

Hiring a Treatment Coordinator will help improve case presentations in your practice and boost your case acceptance numbers. This team member can sit down with patients for as long as necessary to go over every aspect of treatment, from what to expect after the procedure to how much it will cost. Many dentists opt to …[Read More…]


What To Do When It’s Time To Fire A Dental Team Member no Comments

Firing an employee is never easy, but unfortunately, it’s sometimes necessary. Many dentists aren’t comfortable with this task and put it off as long as possible. The problem is, that only serves to weaken your team and damage your practice. After you’ve gone through the proper disciplinary process and determine it’s time to part ways …[Read More…]


Offering Continual Feedback Can Strengthen Your Team no Comments

No matter how long they’ve been part of the team, your employees need feedback from you, the practice CEO. Without it, they really have no idea what they’re doing right or where they can improve. Offering continual feedback (both positive and constructive) can strengthen your team and improve practice efficiencies. Not convinced? Read on. Feedback …[Read More…]


Tips to Adjust Your Fees no Comments

Outsourcing your billing department will help ensure you get paid on time for services rendered, but it’s also important to establish a solid fee structure to make sure you’re getting paid the right amount—and to not be afraid to adjust your fees when it’s time. Many dentists are hesitant to raise their fees because they …[Read More…]


What to Consider when Establishing a Financial Policy no Comments

While outsourcing your billing department to a company like eAssist can significantly improve cash flow in your practice, it’s also important to develop a clear financial policy to help ensure patients understand when payment is due. Here’s what you should considering when creating your practice’s policy: Remember this is the cornerstone of your revenue system. …[Read More…]


Want to Improve Patient Retention? Make Recall a Priority no Comments

If you want to grow your practice and improve patient retention, which I’m sure you do, you have to make recall a priority. This system has the potential to be one of the biggest money makers in a dental practice, yet it’s the most ignored. Once you start focusing on recall, you’ll see a big …[Read More…]


3 Ways to Create Value in a Dental Appointment no Comments

When patients don’t see the value in dentistry, they often don’t bother to show up for their appointments on time (if at all) or feel the need to pay for services rendered when their bill comes due. This does nothing but hold your practice back and keep you from meeting your full potential. How can …[Read More…]


Why You Should Train New Hires to Think Like CEOs no Comments

While you’re the practice leader, it’s important to train new team members (and all team members for that matter) to think like CEOs. When they understand what their contributions mean to practice success, they’ll see their value and realize they’re so much more than just a cog in the wheel. They’ll be even more motivated …[Read More…]


3 Resume Red Flags to Look for When Hiring no Comments

It’s easy to be dazzled by an impressive resume – especially if you’re anxious to be done with hiring and fill an open spot in your practice. But keep in mind the resume is a marketing tool for applicants, and they’ll often exaggerate their experience and find ways to look more qualified than they really …[Read More…]


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