Sally McKenzie is founder and CEO of McKenzie Management. For over thirty years, Sally has immersed herself in techniques, systems and methods to improve the performance of dental practices. Learn more.

Why You Should Train New Hires to Think Like CEOs no Comments

While you’re the practice leader, it’s important to train new team members (and all team members for that matter) to think like CEOs. When they understand what their contributions mean to practice success, they’ll see their value and realize they’re so much more than just a cog in the wheel. They’ll be even more motivated …[Read More…]


3 Resume Red Flags to Look for When Hiring no Comments

It’s easy to be dazzled by an impressive resume – especially if you’re anxious to be done with hiring and fill an open spot in your practice. But keep in mind the resume is a marketing tool for applicants, and they’ll often exaggerate their experience and find ways to look more qualified than they really …[Read More…]


Debt Holding Your Practice Back? A Dental Consultant Can Help. no Comments

When dentists struggle with debt, they often have no idea what’s causing their financial troubles. They write check after check each month with no end in sight, and never come close to meeting their goals. Hiring the right dental consultant can help dentists take back control of their finances so they can finally achieve success. …[Read More…]


Don’t Rely on Self-Help to Deal with Debt no Comments

Most dentists don’t like to talk about practice debt, and they certainly don’t want to ask for help. Many convince themselves they can fix any financial problems they’re dealing with on their own, so they never consult a dental consultant for guidance. This often causes dentists more heartache and costs them more money in the …[Read More…]


What to Ask During a New Patient Interview no Comments

The new patient interview is an important part of the first appointment. Asking the right questions will help you get to know every patient and their oral health goals, enabling you to target your education and treatment plans to cover the services that interest patients most—which will help you improve case acceptance in your practice. …[Read More…]


Don’t Assume You Know What Treatment Your Patients Want no Comments

With every case, there’s usually more than one treatment option for patients to consider. Unfortunately, dentists don’t always present all the options—which keeps case acceptance rates low and hurts their bottom line. All too often, dentists assume they know what their patients want. They decide one treatment option is too expensive or isn’t something that …[Read More…]


Tips to Help You Earn Patient Loyalty no Comments

Typically, dentists only see emergency patients once. Even though they leave the office feeling much better than when they arrived, chances are these emergency patients have no intention of ever coming back. That’s usually because dentists and their team members don’t do much, if anything, to earn their loyalty. Educating emergency patients and helping them …[Read More…]


3 Ways to Grow Your Practice in 2018 no Comments

Converting emergency patients to comprehensive exams represents a great opportunity for practice growth—and is one you should take advantage of in 2018. There are a variety of other ways you can grow your practice in the New Year as well, enabling you to finally meet your full potential. Here are a few: 1. Focus on …[Read More…]


Why Your Dental Office Manager Must Be A Leader no Comments

The person you hire for the Dental Office Manager role will serve as your Chief Operating Officer, or COO, which is a critical position in any business. Whoever you hire essentially will become your partner, and must be someone other team members can look to as a leader. Your Office Manager is the first point …[Read More…]


What to Consider Before Promoting to Office Manager no Comments

When dentists decide it’s time to hire an Office Manager, many of them look to their current team first. Rather than searching for the perfect candidate, they decide to reward one of their “good” employees with a promotion. Unfortunately, that usually doesn’t work out. Why? Just because team members excel in their current role doesn’t …[Read More…]


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