Sally McKenzie is founder and CEO of McKenzie Management. For over thirty years, Sally has immersed herself in techniques, systems and methods to improve the performance of dental practices. Learn more.

What to Consider Before Promoting to Office Manager no Comments

When dentists decide it’s time to hire an Office Manager, many of them look to their current team first. Rather than searching for the perfect candidate, they decide to reward one of their “good” employees with a promotion. Unfortunately, that usually doesn’t work out. Why? Just because team members excel in their current role doesn’t …[Read More…]


Raise Fees and Put the Extra Revenue to Good Use no Comments

Once you put in a solid fee schedule, you’ll have more money to invest in your practice. That means you’ll finally be able to purchase the new technology or piece of equipment you’ve been eyeing. Before you write that check, make sure you actually need the technology. Then, put a plan in place to make …[Read More…]


How to Guarantee Patients Don’t Bolt When You Raise Fees no Comments

Most patients aren’t going to leave your practice when you raise your fees – unless they were thinking about leaving anyway. To help ensure they don’t use a small price bump as an excuse to find a new dental home, start focusing on really building connections with your patients. Here’s how: 1. Offer superior customer …[Read More…]


Use Marketing to Develop Patient Connections and Increase Referrals no Comments

Many dentists I work with have no interest in marketing their practice. They insist they’ll grow by word of mouth referrals, and that dental marketing is just a waste of time and money. While referrals are an important part of building a successful practice, they usually come from patients who feel a connection to the …[Read More…]


4 Reasons Patients Retention is Low no Comments

If a patient doesn’t appreciate you or value dentistry, there’s a good chance you’ll never see that patient again. Improving your education efforts will help win them over and improve patient retention, but there are many other reasons patients opt to not come back to a practice. Here are four. 1. You ignored a complaint. …[Read More…]


Signs You Need to Offer Your Team More Training no Comments

Many dentists I work with think training their team members is optional. They hire experienced employees and expect them to hit the ground running with very little direction, then wonder why production and profits are down. No matter how talented your team members are, they still need guidance from you, the practice CEO. Trust me, …[Read More…]


3 Ways To Get The Most Out Of Your Team Members no Comments

Developing a team of productive, effective employees isn’t as simple as hiring talented people who are passionate about dentistry. Once you get the right staff in place, you have to provide them with some guidance if you want to get the best results. That starts with providing detailed job descriptions and proper training, but there …[Read More…]


Tips To Help You Grow Production no Comments

When production numbers are down, no matter the reason, it can be pretty frustrating. It seems like no matter how hard you work, nothing changes, and you continue to fall short of your goals. Moving from a guaranteed hygiene salary model to a two tier system will certainly help improve stagnant production numbers, but there’s …[Read More…]


Hiring a Scheduling Coordinator no Comments

You’re tired of dealing with a mess of a schedule every day, so you recently hired a Scheduling Coordinator to manage this system and set you up for success. That’s great, and will go a long way in streamlining your days – but do you know how to get the most out of this new …[Read More…]


Warning Signs Your Schedule Is Just Keeping You Busy, Not Productive no Comments

The schedule is one of the most critical systems in your practice, yet it’s also one of the most abused. A well-managed schedule will keep you on track to meeting daily production goals, without burning you out or adding extra stress to your day. But so many dentists I’ve worked with find themselves having to …[Read More…]


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