Sally McKenzie is founder and CEO of McKenzie Management. For over thirty years, Sally has immersed herself in techniques, systems and methods to improve the performance of dental practices. Learn more.

Broken Appointments Are Hurting Your Practice no Comments

When patients call to cancel at the last minute or just don’t show up at all, it can be pretty annoying for you and your team. Chaos ensues as your Scheduling Coordinator tries to fill the broken appointments, but more often than not those efforts are in vain. If you’re dealing with multiple broken appointments …[Read More…]


Other Ways to Grow Your Practice Besides Marketing no Comments

Investing in a targeted marketing campaign that includes both digital and direct mail components is an effective way to grow your practice – but it isn’t the only way. That’s right, there are other things you can do to attract patients to your practice, as well as to retain them. Interested in learning more? Here …[Read More…]


How To Get New Patients To Come Back no Comments

It’s great to see your marketing efforts pay off in the form of more new patient appointments – but those new patients won’t do your practice much good if you never see them again. Getting patients in the chair for the first time is only half the battle. You and your team members also have …[Read More…]


Tips to Improve Team Performance no Comments

When team members are under-performing, it’s not always because they have a bad attitude or lack the skills necessary for the role. Sometimes they just need more direction from you, the practice CEO, to improve team performance. If any of your team members aren’t living up to your expectations, there are steps you can take …[Read More…]


4 Ways Problem Employees Hurt Your Practice no Comments

The thought of firing an employee sends most dentists into a panic. It’s a situation they’d rather not deal with, so many of them don’t—which of course damages the practice. If an employee is holding your practice back rather than contributing to its success, it’s important to take the appropriate action. This starts with a …[Read More…]


How Focusing on Recall Benefits Your Practice no Comments

If your practice is struggling with lackluster production numbers, revamping your recall system is one of the best ways to get back on track and to start meeting daily goals. But that’s not the only benefit focusing on recall can provide. Here are four more: 1. Case acceptance numbers will go up. When you have …[Read More…]


Use Professional Marketing Materials to Boost Recall no Comments

Hiring a Patient Coordinator to reach out to past due patients via phone is a great way to give recall a boost. Another method you can use to get more patients on the schedule is sending out professional Educational Recall Reminders. Many dentists I work with mail generic recall reminders to their patients and hope …[Read More…]


Attract New Patients to Your Practice no Comments

Patients have a lot of options to choose from when it’s time to select a new dental home—which is why you have to make your practice standout to attract new patients. Adding conveniences like online scheduling certainly helps, but there are other ways to attract new patients and to keep them loyal. Interested in learning …[Read More…]


4 More Ways to Improve Your Schedule no Comments

Implementing online scheduling is a great way to improve your schedule. It adds efficiencies to the process and enables patients to make appointments at any time, day or night—making them more likely to actually schedule. It’s important to keep your scheduling system streamlined and make sure your days are productive, not just busy. Here are …[Read More…]


Switching to Hybrid Scheduling no Comments

If you’re trying to build production numbers (and I’m sure you are) you might want to consider switching to a new scheduling system. Many dentists still appoint patients six months out, and while this might make your schedule look full, it’s actually hurting your production numbers. As the practice CEO, it’s up to you to …[Read More…]


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