Patients have a lot of options to choose from when it’s time to select a new dental home—which is why you have to make your practice standout to attract new patients. Adding conveniences like online scheduling certainly helps, but there are other ways to attract new patients and to keep them loyal. Interested in learning about them? Read on.
Offer flexible office hours. If patients don’t have time to call to schedule an appointment during the work day, they certainly don’t have time to come to your office between 9 a.m. and 5 p.m. for a hygiene visit. Many patients look for offices that offer early morning, evening and weekend hours so they don’t have to take time off work. Offering these types of flexible hours will set your practice apart, and could be the reason patients choose your office over another.
Provide the services your patients want. Always learning new techniques and adding new services not only keeps you passionate about dentistry, it also gives patients more reasons to come to your practice. Services like whitening, clear aligner therapy and implant dentistry can help attract new patients to your practice, so be sure to let your community know you provide them through targeted marketing.
Use social media. Posting on social media exposes your practice to potential new patients who might not have known about you otherwise. Consider taking before and after photos of cases and posting them to your Facebook page, or letting patients get to know you via vacation pictures on Instagram. This doesn’t take a lot of time, but it goes a long way in reaching potential new patients and helping them feel connected to your practice before they even walk through your door.
Building a strong, loyal base of patients is crucial to your practice’s success, which is why it’s so important to find ways to attract new patients. Once patients are there, focus on creating an exceptional experience through top-notch customer service and excellent care, and more patients will be happy to call your practice their dental home.