Category Archives: Marketing

Use Professional Marketing Materials to Boost Recall

Hiring a Patient Coordinator to reach out to past due patients via phone is a great way to give recall a boost. Another method you can use to get more patients on the schedule is sending out professional Educational Recall Reminders. Many dentists I work with mail generic recall reminders to their patients and hope …[Read More…]

Tips to Help You Earn Patient Loyalty

Typically, dentists only see emergency patients once. Even though they leave the office feeling much better than when they arrived, chances are these emergency patients have no intention of ever coming back. That’s usually because dentists and their team members don’t do much, if anything, to earn their loyalty. Educating emergency patients and helping them …[Read More…]

4 Reasons Patients Retention is Low

If a patient doesn’t appreciate you or value dentistry, there’s a good chance you’ll never see that patient again. Improving your education efforts will help win them over and improve patient retention, but there are many other reasons patients opt to not come back to a practice. Here are four. 1. You ignored a complaint. …[Read More…]

Signs You Might Need a Dental Consultant

You’ve been thinking about hiring a dental consultant to help grow your practice, but you’re not sure if you really need one. There are definitely areas in your practice that could use some TLC, but you’re just about convinced you can make the necessary changes on your own. What could go wrong? Unfortunately, a lot. …[Read More…]

Education Can Keep Patients Loyal To Your Practice

If you want to increase patient retention and case acceptance, you have to educate patients about the services you offer. They’re not mind readers, after all, and if you don’t talk with them about what your practice can do for their smile, they might seek out the services they want at another practice. As nice …[Read More…]

Just Purchase New Technology? It’s Time to Start Marketing

You finally invested in that new technology you’ve been eying. Maybe it was a laser, a cone beam imaging unit or a chairside CAD/CAM system. Whatever technology you purchased, you developed a plan, adhered to your budget and just completed professional training. So what happens next? Implementing new technology into your practice can be exciting, …[Read More…]

by Sally in Marketing

Invest in Marketing to Improve Patient Retention

Most doctors only think about marketing when it comes to attracting new patients to their practice, but marketing is also key to keeping current patients loyal. But for it to work, you have to make it a priority. Marketing can’t just be an afterthought or a one-time campaign. You and your team members must invest …[Read More…]

Marketing Not Working? Deliver what you Promise.

You’ve finally decided to invest in marketing. You’re done with the one-time campaigns and have focused your efforts on developing consistent, continual messaging, yet you’re still not gaining any loyal patients from your efforts. Patients come in once, seem to have a positive experience, yet they never come back. It’s enough to make you want …[Read More…]

Use Educational Recall Reminders to Boost Patient Retention

Sending out generic postcards to past due patients may be the easiest, cheapest recall method, but it’s also the least effective. Educating patients while they’re in the chair and empowering a Patient Coordinator to call, text and email to schedule past due patients will often get you more results. That doesn’t mean snail mail won’t …[Read More…]

Get off your Practice Plateau and Focus on Converting Unscheduled Treatment

The unscheduled treatment report represents a treasure trove of possible income for your practice – income you’re losing every day that you’re not reaching out to these patients. The trouble is, most Patient Coordinators only turn to their unscheduled treatment report when they need to fill a hole in the schedule. They’re reactive instead of …[Read More…]