Many dentists I work with think training their team members is optional. They hire experienced employees and expect them to hit the ground running with very little direction, then wonder why production and profits are down.
No matter how talented your team members are, they still need guidance from you, the practice CEO. Trust me, skipping training will only lead to frustration and cost you more money in the long run.
Still think you can get away with letting employees learn on the job? Here are signs your team isn’t properly trained and how it could be hurting your practice:
Team morale is down. When team members aren’t trained properly, they feel lost. They’re not confident in their skills and aren’t clear which tasks they’re responsible for completing each day. This can lead to low staff morale and even conflict within the team—both of which hurt production and your bottom line.
You’re losing employees. Turnover can be difficult for a practice. It tends to bring the rest of the team down, and is something patients notice. But if you’re not offering team members much in the way of direction, more and more of them will start looking for a practice that does.
Productivity is down. If team members aren’t properly trained on how to use a new technology or system, it’s going to slow them down—and that means less productivity. And of course when productivity takes a hit, so does practice revenues.
You’re losing patients. Patients notice when a practice has turnover or conflict, and it often makes them uncomfortable. They want to go to a practice that’s focused on patient care with team members who are good at what they do. If your practice isn’t meeting that expectation, patients won’t hesitate to make their next appointment at the practice down the street.
Providing team members with proper training is well worth any time or money you invest. Employees will be more comfortable performing their jobs, and that will show in how they interact with patients. They’ll be more effective and that will lead to a more robust bottom line.